German carmaker warns of stagnation in the European sector amid news of deeper-than-expected action
The German carmaker Volkswagen is planning to shut at least three factories in its home country, lay off thousands of workers and cut pay by 10%, according to the company’s union.
The deeper-than-expected cuts come as the company faces weak sales and slow expansion in the electric vehicle (EV) sector amid tough competition from Chinese manufacturers.
“The board wants to close at least three factories in Germany,” the works council chief, Daniela Cavallo, told employees at VW’s headquarters in Wolfsburg on Monday. Its remaining manufacturing sites will reduce capacity, she said, citing information provided by management.
As Europe’s top economy suffers a crisis in manufacturing and fears of mass unemployment, VW is aiming for a fundamental restructuring to cut costs. It had initially warned last month that it had the equivalent of two factories of extra capacity in Germany.
Eh. Especially because (at least European) car companies understand that public transport is a thing they’re focussing so damn much on upper market segments. “Commuter car” indeed does not feature in visions of the future, at least not prominently.
Right, they see the business of car sales as like horses for the rich and more crucially they see themselves as a luxury brand that associates itself with wealth via the inherent difficulty of owning and maintaining a large luxury car that excludes all but the rich. It is the same with Ralph Lauren and horses, polo in this case being analagous to the ridiculous high stakes driving fantasies luxury car commercials evoke.