Friend of mine got a degree in Anthropology and spent a good amount of time writing academic paper about US tribes, which required visiting different groups and interviewing them.

He said that while there was a push from academia about 30-40 years ago to refer to indigenous peoples as Native American, he said that has been completely abandoned. The reason being is that the actual Native Americans don’t consider themselves American, nor does Indian describe them as these are Anglo Colonizer words.

When referring to themselves they will either go by the name of their tribe or they say they are Indian, because when they speak English they use English words to describe themselves.

I guess people don’t know the stand-up comedian Blair Socci yet. She’s kind of funny but I have a feeling this was an idea for a joke that isn’t fully formed. A lot of comedians use social media to workshop their stuff…

Not even slightly bothered by this. The “industry” has always looked for ways to minimize production costs while optimizing profits. They are in the volatile high risk business of selling art for profit.

What successful studios understand is you have to take the losses with the wins, take risks and champion new artists. Placing trust in the artists to know what will be profitable.

The studios that rely on gimmicks, regurgitating old ideas and building projects like they are in the toilet paper business are the ones that die. Lionsgate is simply signaling that it doesn’t know what it’s doing and will pivot or die.

The art of filmmaking only works with human hands, there is no amount of 3D,4D, IMAX, recliner seat CGI in your face AI that will replace it. They are selling bespoke handcrafted free range storytelling. The second the audience smells preservatives, Lionsgate will be filing for Ch11.