After having to fly United a bunch of times this summer, they changed the names of the tickets and invented a new “no one wants that” tier.
There’s now standard economy which is what everyone’s used to and gives you a “personal item” (i.e. a backpack or a purse) and a “carry on item”, and basic economy which only includes the personal item. They mention it on their website, but on third party websites its not quite as obvious which ticket you’re getting.
It has been a nightmare - on every single flight there’s a crowd of people pissed that they aren’t allowed a carry on with their ticket, with them having to run halfway across the airport to upgrade their tickets or pay 3x as much for a bag they thought was included.
If you’re being charitable, it’s a roundabout discount on checked bags to fix the problem they invented by charging for checked bags and then sucking at handling them. Every single flight I took had them asking for people to check their carry on for free because the bins were going to be overloaded, and it seems like they want to incentivize actually checking a bag again.
I started instantly asking them to gate check my carry on (for free) because honestly, the airport experience is way nicer when you don’t have to deal with your luggage all the time. If you check 1 bag as a couple you might even save money, and if you’re alone it might be worth the difference to not have to worry about only having two pairs of pants on your three week trip.
More realistically they want to normalize having to pay for carry on the same way they did checked bags, and they are trying to sneak around that by starting with only their new BS economy tier. Wouldn’t surprise me if they got rid of “basic” and just made carry on a “business class” or whatever amenity.
Something actually changed and now there’s a carry-on not included tier ticket. I wrote more in my other comment in the thread.