One trick is to tell stories that don’t go anywhere. Like the time I caught the ferry to Shelbyville? I needed a new heel for m’shoe. So I decided to go to Morganville, which is what they called Shelbyville in those days. So I tied an onion to my belt, which was the style at the time. Now, to take the ferry cost a nickel, and in those days, nickels had pictures of bumblebees on 'em. “Gimme five bees for a quarter,” you’d say. Now where were we? Oh, yeah. The important thing was that I had an onion on my belt, which was the style at the time. They didn’t have any white onions, because of the war. The only thing you could get was those big yellow ones…

That link has your si in it. Your si is a tracking code Google uses to determine who clicked on links you shared. They want to know who your friends are for their social data models.