OP should try the !opensource@programming.dev community instead.
Also, just for fun, it is technically programming, just not the computer kind ;)
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically the radio and the television, in a daily, weekly, monthly, quarterly, or season-long schedule.
https://en.m.wikipedia.org/wiki/Broadcast_programming
Radio programming is the process of organising a schedule of radio content for commercial broadcasting and public broadcasting by radio stations.
https://en.m.wikipedia.org/wiki/Radio_programming
So I guess social media post programming is the process of organizing a schedule of post content.
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