Ed Zitron lays it all out really well, with all the receipts, but the basic version is this; Google has an incentive to make you search more for the same things, because then they can show you more ads. And google is, first and foremost, an ad delivery company. Every “product” they own is an ad delivery vehicle. It’s not just AI slop that made search based; Google made search bad, and everyone else followed suit, to a greater or lesser degree.
It’s not just you. Search got worse, and it did so intentionally.
Ed Zitron lays it all out really well, with all the receipts, but the basic version is this; Google has an incentive to make you search more for the same things, because then they can show you more ads. And google is, first and foremost, an ad delivery company. Every “product” they own is an ad delivery vehicle. It’s not just AI slop that made search based; Google made search bad, and everyone else followed suit, to a greater or lesser degree.