BeardedGingerWonder@feddit.uktoNews@lemmy.world•I’m Running Out of Ways to Explain How Bad This Is | What’s happening in America today is something darker than a misinformation crisis.English
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19 hours agoOn the algo front, outrage drives engagement by multiples compared to any other emotion, Facebook literally did the research. So comments and posts that cause outrage get more likes, more retweets, more comments, they’ve literally gamified outrage generation.The big social media companies have way way too much power.
It is what the masses engage with, not necessarily what they want. FB have literally done studies into the negative impact this has on people and it’s well within the power of these companies to normalise this kind of post. They choose not to because it drives engagement. If they were unaware - that’s a different thing, but it’s not the case.