That is the plan. Imagine an app that can provide personalized pricing to extract just less than the amount that would cause you to go elsewhere?

It knows when you get paid and can splurge. It knows when you are drunk or high and have less self control. It’s the digital pricing tags at the grocery store, but personalized to you (and not with your best interests in mind).

I’ve done this same thing. My dad lived on the other side of the country and it was a way for me to “take him out to eat” at a restaurant that he loved but was too expe dive for his tastes. Another time, I bought him a round of golf at a nice golf course that he would not treat himself to. He did not “believe” in gift cards wither, but on both occasions he mentioned that it was as if I took him to eat/golf and it was a nice gift for the guy who has everything.