Google is not interested in a larger screen size so that more ads that otherwise wouldn’t have been scrolled to can count as an impression. Given 95% of apps are scroll based anyways, you would get what - a couple percent more impressions on ads the user wouldn’t have scrolled past before closing their phone?
No, this is not the main reason, especially when you consider every major phone brand on the market is going this way.
It’s obviously a case of “consumers see big and click buy” (see: cars) and “big phone means more battery life and better specs we can market”.
Google is not interested in a larger screen size so that more ads that otherwise wouldn’t have been scrolled to can count as an impression. Given 95% of apps are scroll based anyways, you would get what - a couple percent more impressions on ads the user wouldn’t have scrolled past before closing their phone?
No, this is not the main reason, especially when you consider every major phone brand on the market is going this way.
It’s obviously a case of “consumers see big and click buy” (see: cars) and “big phone means more battery life and better specs we can market”.