Even before the insane number of bots that are on reddit today, I believe that subreddit was one of the main ways for astroturf accounts to gain karma quickly. They knew that everyone was just there to look at happy things and would upvote heavily.
It’s been so surface level, basic and pseudo inspirational for years
for real!! i browsed it a few years ago and like all of the mental health posts were as good as those ‘your life int a movie dont end it’ youtube comments
I’d estimate as much as 50% of the entire community left on Reddit are bots. I’ve seen people being downvoted systemically, just for saying completely ordinary things that aren’t even controversial.
A meme is by definition a repost though. The reuse is literally what makes it a meme.