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So my understanding of it is that one person who has a lot of followers made a video using the word in an arguably improper manner, a bunch of other people making more videos more or less using it ironically to make fun of it, and then a bunch MORE people just started using it completely wrong because it’s been a game of Shitty Telephone from the people who used it correctly (first persons teacher, or a book somewhere) and the end result makes absolutely no sense.
Or, if you will excuse the slanted metaphor, “Ai learning from Ai”
Have you noticed these mistakes come in waves? I noticed it with brakes vs breaks, everyone was using it fine, and then all of a sudden everyone is fucking it up.