I would pay the lower rate indefinitely if they just charged that, but I’m not going to play games.

Yeah. A/B tests have no way to prove the value of customer loyalty to a fair deal, so nobody knows how to implement it anymore.

There’s historic evidence - Coca Cola was infamously still 5¢ long after everything else went up in price, and it worked out.

But everyone is obsessed with “engagement” right now.