For example, Amazon Web Services and ad-tech company TripleLift are working with proprietary models and machine learning for dynamic product placement in streamed TV shows. The report, citing a 2021 AWS case study, says that “new scenes featuring product exposure can be inserted in real-time ‘without interrupting the viewing experience.’”

Peacock is also working with TripleLift to develop “In-Scene” Peacock ads that owner NBCUniversal says it’s currently testing:

When a user plays episodic content, your brand’s product or message is dynamically placed in the frame of targeted scenes, creating a non-interruptive ad experience that aligns the programming with your campaign theme/goals.

This could be hilarious when your omegaverse softcore porn drama gets plastered with prune juice, old people pill adverts, and trump propaganda on everyone’s shirts, tattoos, jock straps, voice lines and whatever else the AI can scrounge up. “It totally fits with the narrative!”